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Hey there, Brand Builders and Marketing Maestros! 🎨🖌️

 Are you crafting banner ads that are more ‘blah’ than ‘ta-da’? Fear not, because Coastal Digital Group is here to transform your banner ads from wallflowers to dance floor divas with these five design principles!

Clarity is King

  • Keep it Simple: Your ad has mere seconds to make an impact. Stick to one clear message and a single call-to-action (CTA).
  • Readable Fonts: Choose fonts that are easy on the eyes across devices. If they squint, you lose!

Contrast for Impact

  • Color Contrast: Use contrasting colors to make your CTA button and key messaging pop.
  • Visual Hierarchy: Arrange elements by importance. The most vital message should hit the viewer first.

Consistency is Your Brand’s Best Friend 

  • Brand Alignment: Ensure your ad’s look and feel align with your brand’s style guide. A consistent brand voice builds trust.
  • Seamless Experience: The ad should be a visual appetizer for the feast that is your landing page.

Emotion Sells 

  • Engage Emotionally: Use images and language that evoke emotion. Happy customers are click-happy customers.
  • Value Proposition: Highlight what’s in it for them. Make the benefit crystal clear and emotionally resonant.

Testing Leads to Perfection 

  • A/B Testing: Test different versions to see what resonates. It’s like finding the perfect seasoning for your ad recipe.
  • Analytics: Use data to drive decisions. Numbers don’t lie, but they do tell tales of success and improvement.

Bonus Tip: Motion Attracts!

Subtle Animation: A touch of animation can bring your banner to life. Just don’t overdo it – no one likes a disco ball in their face.

Creating banner ads that convert is an art, and we at Coastal Digital Group are the Michelangelos of the ad world. Don’t let your in-house efforts be the only brush in your palette.

Ready to paint the digital town red? Contact us for a free consultation on your banner ad operation. We’ll even assess your previous creatives that didn’t meet KPIs – all for free over an initial call. Let’s make your banner ads the masterpiece they’re meant to be!

For inquiries please fill out the form below or contact us directly at 


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