So you’ve just hired your new Ad Operations employee or team and you want to make sure you’re getting the best performance out of them, while also getting the most “bang for your buck”!
It’s important to have a clear and straightforward way to assess the performance of your ad operations team. Here’s a simplified checklist that you can use to review their performance, even if you’re not very tech-savvy:
1) Campaign Setup and Launch:
- Are campaigns set up on time?
- Are the targeting parameters aligned with client objectives?
- Is there a clear process for campaign approval?
2) Monitoring and Optimization:
- Is there regular monitoring of campaign performance?
- Are there clear KPIs being tracked (e.g., CTR, Conversion Rate)?
- How frequently are optimizations made based on performance data?
3) Reporting and Communication:
- Are reports delivered on schedule?
- Do reports clearly communicate campaign performance?
- Is there proactive communication about both successes and challenges?
4) Budget Management:
- Is ad spend tracking close to budget projections?
- Are there measures in place to prevent overspending?
- How effectively is the budget allocated across campaigns?
5) Compliance and Quality Control:
- Are ads compliant with platform guidelines and regulations?
- Is there a quality control process to ensure ads meet brand standards?
- Are any issues addressed promptly and effectively?
6) Client Satisfaction:
- Are clients satisfied with the performance and service?
- Is client feedback taken into account for future campaigns?
- Are there regular check-ins with clients to discuss campaign progress?
7) Innovation and Growth:
- Is the team staying up-to-date with industry trends?
- Are new tools or strategies being tested and implemented?
This checklist provides a framework for evaluating the key aspects of your ad operations team’s work. By regularly reviewing these areas, you can ensure that your team is performing effectively and delivering value to your clients. Remember, open communication with your team about these points can also help identify areas for improvement and professional development.
If this still feels like too much for you to manage, we’d love to alleviate the stresses and intricacies of ad operations from your shoulders onto ours! Get in touch and let’s have a conversation to see if there’s anything we can do to help improve your current ad operations setup, and more importantly – optimize your budgets to ensure maximum profits all around!
Want to save this checklist for future reference? Download our PDF here!
For inquiries please fill out the form below or contact us directly at hello@coastaldigitalgroup.com