Coastal Digital Group is an Advertising Agency that specializes in Advertising Experiences such as Digital Ad Campaign creation and execution, Augmented Reality design and production, as well as Real-Life consumer ad experiences via Experiential Marketing activations.
We are currently creating a Canadian BIPOC Ad Network, a new and innovative platform that connects website publishers and social media accounts that cater to the BIPOC community in Canada, with brands that want to market to this audience. We are currently recruiting for the following ethnic communities: Black, South Asian, Chinese, Filipino, and Indigenous communities in Canada.
The BIPOC community in Canada has distinct needs, preferences, values, and challenges that are often overlooked or misunderstood by mainstream media and marketing. As a website publisher or social media account that creates content for and engages with your community, you have a unique role and opportunity to connect with them on a deeper level, and to influence their decisions and behaviours. However, reaching and monetizing this audience can be challenging, especially in a competitive and saturated online environment. That’s where our Canadian BIPOC Ad Network comes in. Our Ad Network is a platform that connects you with Canadian brands that want to market to the BIPOC community in Canada through customized campaigns that leverage your content and audience.
By joining our Ad Network, you will be able to access new revenue streams, increase your exposure and credibility, and collaborate with other like-minded publishers and accounts. This document will explain why you should join the Canadian BIPOC Ad Network, and how it can benefit you and your business.
HERE ARE SOME OF THE BENEFITS OF JOINING OUR AD NETWORK:
Access new revenue streams. You will be able to access new revenue streams from Canadian brands that want to market to the BIPOC community in Canada. You will be able to choose from different types of campaigns, such as creating custom content for brands, or creating a social media campaign that promotes their products or services. We will work together to set your own rates and terms for each campaign, and get paid securely and in a timely manner.
Increase your exposure and credibility. You will be able to increase your exposure and credibility among both your audience and potential advertisers. You will be able to showcase your work on our platform, which will attract more visitors and followers to your website or social media account. You will also be able to leverage our network of other publishers and accounts that cater to the BIPOC community in Canada, and collaborate with them on cross-promotional opportunities.
Collaborate with other like-minded publishers and accounts. You will be able to collaborate with other like-minded publishers and accounts that cater to the BIPOC community in Canada. You will be able to exchange ideas, insights, best practices, feedback, and support with them on our platform. You will also be able to join our exclusive events, webinars, workshops, and newsletters that will help you grow your skills, knowledge, and network.
Maintain your editorial independence. You will not have to compromise your editorial independence or integrity. You will have full control over what content you create for each campaign, how you present it to your audience, and when you publish it. You will also have the right to decline any campaign that does not align with your values or vision.
Measure your performance. If requested, we will assist you in measuring your performance on each campaign using analytics tools. You will be able to track metrics such as impressions, clicks, conversions, and engagement. We will also provide you with reports and feedback from the brands that you work with, and use them to improve your future campaigns.
If you are interested in joining our Ad Network, don’t wait any longer. Sign up today and get access to all the benefits and opportunities that we have to offer. To join our Ad Network, you need to meet the following criteria:
◆ You must be a website publisher or social media account that caters to the BIPOC community in Canada, either by creating content for them or by having a majority of them as your audience.
◆ You must have at least 1,000 unique monthly website visitors, or 1,000 followers on your social media account.
◆ You must have at least 100 original and relevant content pieces on your website or social media account.
To sign up for our Ad Network, you need to follow these steps:
◆ Email us at email@example.com with a subject line that states – Request to join the Canadian BIPOC Ad Network
◆ If you would have any questions or would like to learn more, please reach out to the email above and request accordingly.
◆ In the body of the email, please provide us with your personal and professional details, such as name, email, phone number, websites or social media account URLs, etc. Please specify your preferred method of contact.
◆ Upload or link your portfolio of content pieces that showcase your work and audience (if applicable). Please specify which ethnic community you reach in Canada, as well as the type of content you create (e.g. News, Entertainment, Business,Travel, Fashion, Cooking/Food & Beverage, Reviews, etc.)
◆ Send your email application and wait for our approval.
As a bonus, you can also earn a referral bonus by referring other publishers or accounts that cater to the BIPOC community in Canada to join our platform. For each successful referral, you will receive a referral bonus, such as a commission or a gift card amount TBD on a case-by-case basis.