Hey there, Ad Aficionados! 🎩✨ Are you flirting with the idea of using a responsive Ad Builder platform? Sure, they might seem like the easy-breezy way to whip up some…
Calling All Full-Service Agencies! In an era where agility is not just an advantage but a necessity, your agency's ability to adapt and expand is paramount. As the economic landscape…
Anyone notice how the current state of Ad Operations consists of either staff that is brand new to Ad Ops, or staff that has lost interest and motivation to go…
Whoever said that Ad Ops is an easy job (likely an Ad Sales Rep, am I right?), definitely hasn't worked in Ad Ops! First, we must give credit to Ad…
As we've said before - ad operations isn't easy, so to support your ad ops team in overcoming some of the challenges they face today, consider implementing the following strategies: Regular Meetings: Hold regular meetings to discuss progress, address challenges,…
If you are new to Ad Operations, this one's for you! Ad Ops is not only about setting up and trafficking a digital ad campaign - i.e. "set it and forget it", it takes time and…
Hello, Digital Publishers and Ad Networks! Are you ready to transform your ad inventory from the digital equivalent of a sleepy town bulletin board to Times Square on New Year's…
Everyone knows that the B2B industry is one of the most difficult categories when it comes to reaching the intended target audience. Imagine trying to reach 18-35 year old adults…
You might have heard that cookies will no longer be available in the near future, which makes it difficult for advertisers that relied on cookie data for their digital ad…
If you're reading this, hopefully you know what Rich Media ads are, but if not here's a super quick description - Rich media ads are a type of online advertising…
QR codes are not going away anytime soon! They have become more popular and widely used during the COVID-19 pandemic, offering touchless transactions, such as replacing paper menus with a…
While AI has made significant advancements in various fields, there are still several reasons why humans are better suited to design your Creative Advertisements when compared to the numerous AI-powered…